It all began when someone dared to disrupt the status quo and revolutionised the entertainment industry. Faced with ever-changing consumer behaviour and emerging digital technologies, the leaders of Netflix embarked on a transformative journey. They recognised the shifting landscape of entertainment consumption, and completely overhauled their business model.This process of re-evaluation forced them to confront the uncomfortable realities of change.Here’s the thing: “Rethinking” isn’t just for superstars in the entertainment industry; it should also take the spotlight in our everyday lives. It’s an alternative mindset that encourages us to go beyond relying solely on our own insights, from the way we crunch numbers to how we tackle life’s challenges. In this article, we’ll delve deeper into the art of reconsidering the expected.

What is “rethinking” all about?

“Rethinking” involves critically examining and questioning our previous thoughts, beliefs, methods, processes, and the status quo. It means challenging established ideas and actively seeking new perspectives and alternative solutions. Through this practice, we aim to deepen our understanding, open doors to innovation, and improve the way we do things. By re-evaluating existing concepts and approaches, both individuals and organisations can adapt to change, address shortcomings, and discover more efficient and effective ways to accomplish tasks.

“Rethinking” is prevalent – according to organisational psychologist Adam Grant, great minds don’t think alike; instead, they constantly challenge one another to think different. You can explore his thought-provoking podcast series here:

This fundamental process not only encourages creativity but also fuels progress and fosters personal and professional growth.

Thinking different about “rethinking” – there’s a reason it’s called outside-the-box thinking.

Any project, issue, or predicament demands multiple iterations of re-evaluation, reviewing, and rethinking – whichever suits you best.

“Rethinking” goes beyond mere reflection; it requires actively reconsidering our previous conclusions or ideas. It takes time and intention and can be a powerful tool for personal and intellectual growth. However, Reinhardt Hitge, a CIMA-Clerk at RAiN Chartered Accountants, poses an intriguing question:

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By actively examining our thoughts and assumptions from various perspectives, we gain a deeper understanding of complex issues and expand our horizons to consider alternative solutions or approaches. Including external factors, processes, and people provides diverse insights and influences our initial thoughts.

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To be effective, Hitge realised the importance of confronting subconscious biases and adopting a new mindset. By consciously thinking different on behalf of the client, he discovered innovative solutions and delivered the best possible outcome. Embracing this challenge required dedicated practice and perseverance, but it also opened doors to countless untapped possibilities.

“Rethinking current practices – how to proceed?”

 Various practices can effectively facilitate “rethinking”:

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Status Quo Shifters in Practice

Imagine a world where scientific breakthroughs redefine our understanding of the universe. In this world, great thinkers like Albert Einstein challenge the status quo and push the boundaries of knowledge. Einstein’s theory of relativity emerged from his bold “rethinking” of Newton’s laws of physics, completely overturning our concept of space, time, and gravity. His questioning of existing theories unlocked a new realm of scientific understanding that continues to inspire generations, pushing the boundaries of knowledge.

Moving beyond Newton and Netflix, RAiN Chartered Accountants have also dared to challenge the status quo…

To demonstrate their forward-thinking approach, RAiN Chartered Accountants implemented a four-day workweek, ensuring employees have sufficient time to rest, recharge, and maintain productivity in delivering the best possible service to their clients.

Another example of their reimagined business development and networking efforts is the creation of CoolDesk and Wolk. CoolDesk is an innovative shared workspace that promotes collaboration, creativity, and productivity. With a supportive community, flexible packages, networking opportunities, and first-class facilities, CoolDesk provides an ideal environment for professional growth.

Hitge explains:

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These examples exemplify the immense power of rethinking. Whether it entails pushing the limits of scientific knowledge, revolutionizing industries, or transforming the financial sector, there is abundant evidence of how “thinking, rethinking, and collaborating in thought” act as catalysts for progress.

Or perhaps we should reconsider this?

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